What Would Jen Do?
If you’ve got a burning question or dilemma, you’ve come to the right place.
JUST LIKE YOU
Dependable, strong, and fun AF
Where Pleasure Meets Performance
Hello 👋
You deserve the very best equipment and a brand that sees you, hears you, and welcomes you. We're building a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery. And you're invited to join us.
COALITION IN THE WILD
Real people, honest reviews
TAKE UP SPACE
Meet the outdoor brands changing everything
Hi, I'm Jen
I started Coalition more than 10 years ago because I believed that women deserved better. It's been a wild ride and you can follow along with my journey on Substack.
YARD SALE SEASON
Best deals in town
SHOP TALK BLOG
No, She's Not A Spicy Race Car
Mercedes Pepper is the founder of Nation Botanics and she wants to help people who get outside get good-looking skin. We wanted to know why.