We're putting an end to the "shrink it and pink it paradigm" forever, and we’re inviting you to join us for the ride.
FUSED BY FIERCENESS
We create our own rules (and break them when we wish). We live our lives the way we desire, rather than the way we're told. Our passion for playing in the mountains runs as deep as our desire to deconstruct the status quo. We aim to bottle the freedom and joy of the perfect powder day or park lap in every ski and snowboard we design.