We’re Coalition Snow, and we’re the ones we’ve been waiting for. Then, now, and forever.
Hello + Welcome
Coalition started as a grand experiment to see what would happen when women had the audacity to challenge an entire male-dominated industry, and to do so on their own terms.
We never thought we’d grow up to manufacture skis and snowboards. We saw ourselves as scientists and journalists and artists. As young women, we loved sliding on snow, and that passion only grew the more days we spent in the mountains. But the more time we spent outside, the more we realized how different we were. And those differences are so so misunderstood.
It’s psychology, not physics
These differences have nothing to do with our bodies, with our centers of gravity, with our strength, with our balance. They have to do with our souls and our minds.
They have to do with why we ski and ride, not how.
We ride to feed our hearts with confidence and our souls with accomplishment. We ride to commune with the mountain and to connect with people who see us, hear us, and value us.
With each run, we shed our inhibitions, drop our burdens, and build confidence.
We carry this power in our hearts, we wear it on our faces, and we take it out into the world with us, long beyond our time on the mountain.
Jen Gurecki, she/her
Founder & CEO
Sarah Shannon, she/her
Jen's Get Out of Jail Free Call
Charlotte Harris, she/her
Creative Content + Social Media Manager
Andrea Slusarski, she/her
Creative Director
Evin Harris, she/her
Backcountry Beta Headmistress
You’re welcome
We set out to make a difference. A decade later, we did. We helped propel a movement that forced the industry to pay attention and to change. And we know there’s still work ahead, in this industry and beyond because it’s all connected. We don’t get to leave our identities behind at the chairlift or trailhead.
We believed then, and we believe now, the way forward is on our terms. We never wanted to be like them, to shapeshift to fit in, to conform to a "go big or go home no friends on a powder day mentality." There is no going along to get along.
BY WOMEN, FOR YOU
Women Owned & Operated
We knew we deserved better equipment and a community that saw us, heard us, valued us, and put us front and center. So we said goodbye to shrink-it-and-pink-it and toxic bro culture and said hello to something more: a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery.
OUR COMMITMENT TO SUSTAINABILITY
A Tree For A Ski
For every ski or snowboard we sell, we plant trees in rural Kenya in collaboration with the non-profit Zawadisha.
BECAUSE YOU DESERVE IT
Building An Inclusive Community
From the beginning, we’ve been willing to do and say what our peers won’t. There is no place for the status quo, no room for hanging back, no time for wait or play it safe. In everything we create, we aim to make a positive impact in the world of snowsports and beyond. And that’s what makes us different.
ONLY THE BEST
Performance Driven
We believe that the recipe for making a kick-ass pair of skis or snowboards has nothing to do with what's between your legs but what's between your ears and in your heart. We start with a concept that meets our unique needs and work with a team of engineers to bring our designs to life. We manufacture with a third-generation family owned business based in Japan that prioritizes the health and safety of their team and the environment. We test, bring in our Ambassadors and Athletes (did you know that our skis have been in the Olympics?), refine, and then deliver a finished product to you.
LAND ACKNOWLEDGMENT
We acknowledge that Coalition Snow is located on the unceded ancestral lands of the first people of Reno, the Paiute, the Shoshone, and the Washoe.
The Paiute, the Shoshone, and the Washoe were the original stewards of the land we occupy, and are still here today. We honor these tribes and the land with gratitude.