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OUR TRUE NORTH

Women-owned and operated

Award-winning and athlete approved skis and snowboards

 Coalition Snow builds the gear and the communities that unleash skills and expand experiences. We are a woman-owned and operated ski and snowboard brand based in Truckee, CA.

We were founded in 2014 in response to the industry's go-to strategy of "shrinking and pinking" women’s skis and snowboards. We wanted more.

With decades of dedication to skiing and snowboarding between our founders, we took things into our own hands, partnered with some of the best builders around, and started to design skis and snowboards that over the years have we won awards and graced the Olympics

We also put our values front and center. From the beginning, we showed up, willing to do what others weren’t. For us, there was no place for status quo, no room for hanging back, no time for waiting for an industry to make space for us. In everything we create—from our equipment to Sisu Magazine to Juicy Bits—make a positive impact in the world of snowsports and beyond. And that’s what makes us different.

We knew every move we made had to be fundamentally different—bolder and better, in order to get it done. Our nature is to lead, to make space where there is none, to demand more from ourselves, our leadership, and our competition. In our desire to redefine an industry, we’ve paved our path to success. Coalition Snow—when they zig, we zag.

The Women Behind the Shred

Say hello to Jen Gurecki, CEO and Lauren Bello Okerman, Creative Director, the team from Reno, NV and Truckee, CA. 

Read all of the things that other people say about us here.