Unapologetic Since 2014
SHRED IS LIFE
Women Owned & Operated
SHRED IS LIFE
Unapologetic Since 2014
SHRED IS LIFE
Women Owned & Operated
SHRED IS LIFE
Unapologetic Since 2014
SHRED IS LIFE
Women Owned & Operated
SHRED IS LIFE
Unapologetic Since 2014
SHRED IS LIFE
Women Owned & Operated
SHRED IS LIFE
Unapologetic Since 2014
SHRED IS LIFE
Women Owned & Operated
SHRED IS LIFE
Unapologetic Since 2014
SHRED IS LIFE
Women Owned & Operated
SHRED IS LIFE

Coalition started as a grand experiment to see what would happen when women had the audacity to take up space in a male-dominated industry, and to do so on their own terms.

By Women, For You

Bye, bye bro

We knew we deserved better equipment and a community that saw us, heard us, valued us, and put us front and center. So we said goodbye to shrink-it-and-pink-it and toxic bro culture and said hello to something more: a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery.

Hi, I'm Jen

And I'm the founder of Coalition. I was an average snowboarder and nobody in the industry when I started Coalition more than 10 years ago. The problem I wanted to solve? Making people like me (and likely you too) feel seen, heard, and represented. It's been a wild ride and you can follow along with my journey on Substack.

Read Lady Parts

Building An Inclusive Community

There is no place for the status quo, no room for hanging back, no time for wait or play it safe. In everything we create, we aim to make a positive impact in the world of snowsports and beyond. And that’s what makes us different.

Sustainability for People & Planet

We ensure fair and safe working conditions throughout the production chain, both with our own products and the goods we share from other brands.

We also minimize waste, ship in recycled and recyclable packaging, and manufacture with FSC certified wood in all of our skis and snowboards.

For every ski or snowboard we sell, we plant trees in rural Kenya in collaboration with the non-profit Zawadisha.

Performance Driven

We believe that the recipe for making a kick-ass pair of skis or snowboards has nothing to do with what's between your legs but what's between your ears and in your heart. We start with a concept that meets our unique needs and work with a team of engineers to bring our designs to life.

We manufacture with a third-generation family owned business based in Japan that prioritizes the health and safety of their team and the environment.

We test, bring in our Ambassadors and Athletes (did you know that our skis have been in the Olympics?), refine, and then deliver a finished product to you.

Land Acknowledgement

We acknowledge that Coalition Snow is located on the unceded ancestral lands of the first people of Reno, the Paiute, the Shoshone, and the Washoe.

The Paiute, the Shoshone, and the Washoe were the original stewards of the land we occupy, and are still here today. We honor these tribes and the land with gratitude.