WE'RE COALITION SNOW. WE'RE THE ONES WE'VE BEEN WAITING FOR.
Hello + Welcome
We're happy you're here :) Coalition Snow is a women-owned and operated Reno-based snowsports brand on a mission to deconstruct the status quo.
Jen Gurecki and Lauren Bello Okerman, our founders, were never sponsored athletes. They were never industry insiders. They were, and continue to be, two women who love playing in the mountains. They believe that everyone should be able to experience the joy and freedom of being in nature.
We started in 2014 with an obsession to fill a void in the industry with our performance-driven skis and snowboards and with a belief that a community of enlightenment, sustainability, and solidarity were key ingredients that had been missing.
BY WOMEN, FOR YOU
Women Owned & Operated
We knew we deserved better equipment and a community that saw us, heard us, valued us, and put us front and center. So we said goodbye to shrink-it-and-pink-it and toxic bro culture and said hello to something more: a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery.
Jen Gurecki, she/her
Founder & CEO
Sarah Shannon, she/her
Director of Operations
Charlotte Harris, she/her
Creative Content + Social Media Manager
Lauren Bello Okerman, she/her
Creative Director
Jacinta Gordon, she/her
Program & Content Manager
Evin Harris, she/her
Coalition Clubhouse Headmistress
Jen Flynn, they/them
Far Out Shop Maven
BECAUSE YOU DESERVE IT
Building An Inclusive Community
From the beginning, we’ve been willing to do and say what our peers won’t. There is no place for the status quo, no room for hanging back, no time for wait or play it safe. In everything we create, we aim to make a positive impact in the world of snowsports and beyond. And that’s what makes us different.
OUR COMMITMENT TO SUSTAINABILITY
A Tree For A Ski
For every ski or snowboard we sell, we plant trees in rural Kenya in collaboration with the non-profit Zawadisha.
ONLY THE BEST
Performance Driven
We believe that the recipe for making a kick-ass pair of skis or snowboards has nothing to do with what's between your legs but what's between your ears and in your heart. We start with a concept that meets our unique needs and work with a team of engineers to bring our designs to life. We manufacture in reputable factories that prioritize the health and safety of their team and the environment. We test, bring in our Ambassadors and Athletes (did you know that our skis have been in the Olympics?), refine, and then deliver a finished product to you.
LAND ACKNOWLEDGMENT
We acknowledge that Coalition Snow is located on the unceded ancestral lands of the first people of Reno, the Paiute, the Shoshone, and the Washoe.
The Paiute, the Shoshone, and the Washoe were the original stewards of the land we occupy, and are still here today. We honor these tribes and the land with gratitude.