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WE'RE COALITION SNOW. WE'RE THE ONES WE'VE BEEN WAITING FOR.

Hello + Welcome

We're happy you're here :) Coalition Snow is a women-owned and operated Reno-based snowsports brand on a mission to deconstruct the status quo.

Jen Gurecki and Lauren Bello Okerman, our founders, were never sponsored athletes. They were never industry insiders. They were, and continue to be, two women who love playing in the mountains. They believe that everyone should be able to experience the joy and freedom of being in nature.

We started in 2014 with an obsession to fill a void in the industry with our performance-driven skis and snowboards and with a belief that a community of enlightenment, sustainability, and solidarity were key ingredients that had been missing.

BY WOMEN, FOR YOU

Women Owned & Operated

We knew we deserved better equipment and a community that saw us, heard us, valued us, and put us front and center. So we said goodbye to shrink-it-and-pink-it and toxic bro culture and said hello to something more: a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery.

Lauren Bello Okerman, she/her

Creative Director

Jacinta Gordon, she/her

Content & Team Coordinator

Jen Gurecki, she/her

Founder & CEO

Evin Harris, she/her

Coalition Clubhouse Headmistress

Charlotte Harris, she/her

Creative Content and Social Media Manager

Sarah Shannon, she/her

Operations Manager

BECAUSE YOU DESERVE IT

Building An Inclusive Community

From the beginning, we’ve been willing to do and say what our peers won’t. There is no place for the status quo, no room for hanging back, no time for wait or play it safe. In everything we create, we aim to make a positive impact in the world of snowsports and beyond. And that’s what makes us different.

STAY CONNECTED

Coalition Clubhouse

A virtual community and safe space for under-represented snowsports lovers.

Join the Clubhouse

Juicy Bits

Our podcast that will make you laugh, cry, and maybe pee your pants.

Listen Now

Far Out

Our retail store in Reno, NV opening in October 2022. Outdoor goods + adventure travel.

LEARN MORE

OUR COMMITMENT TO SUSTAINABILITY

A Tree For A Ski

For every ski or snowboard we sell, we plant trees in rural Kenya in collaboration with the non-profit Zawadisha.

Learn more

ONLY THE BEST

Performance Driven

We believe that the recipe for making a kick-ass pair of skis or snowboards has nothing to do with what's between your legs but what's between your ears and in your heart. We start with a concept that meets our unique needs and work with a team of engineers to bring our designs to life. We manufacture in reputable factories that prioritize the health and safety of their team and the environment. We test, bring in our Ambassadors and Athletes (did you know that our skis have been in the Olympics?), refine, and then deliver a finished product to you.

LAND ACKNOWLEDGMENT

We acknowledge that Coalition Snow is located on the unceded ancestral lands of the first people of Reno, the Paiute, the Shoshone, and the Washoe.

The Paiute, the Shoshone, and the Washoe were the original stewards of the land we occupy, and are still here today. We honor these tribes and the land with gratitude.

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