A Short Story About a Long Process
It took four years to launch this year's line. Find out why we think it was well worth the wait.
IT'S OUR BIRTHDAY BB
I LIKE OLDER WOMEN
A collection that's as bold as our convictions and as fierce as our laugh lines. We're not chasing after eternal youth; we're embracing the journey and flaunting the wisdom it brings.
STUCK WITH US
How do you celebrate 10 years in business? You throw yourself a party, obvs.
We’ve survived everything the world and the industry has thrown at us. Dude soup, a global pandemic, a pro snowboarder launching a brand called Whitespace during a national reckoning with race.
The list is long and it’s weird but we’re still here, older and bolder. And if you ask us, better.
Get on the list
I Like Older Women Tour
Sign up for our newsletter to be the first to know about our I Like Older Women Tour, coming to a mountain or town near you in early 2024.
OWN AGING
Gray hairs? BB, those are strands of experience that shimmer like silver threads.
Wrinkles? Those are the footprints of laughs and tears, each telling a tale of a life well-lived.
Creaks in our back? Scars from shredding slopes and life's twists with grace and sometimes some screams.
SHOP TALK
Not Going Home But Can't Stay Here
A message from our CEO Jen Gurecki about why we’re closing Far Out, our retail shop inside Reno Public Market.
What We Mean To Them: Stories from our Athlete & Ambassador Team
Skiing and snowboarding mean so much to so many people, and every relationship is different. We asked our Athlete & Ambassador Team to share what Coalition and the Community Care Sale means...
Community Care Sale: Putting Mutual Aid and Solidarity into Action
It’s time for a PSA about what the Community Care Sale is and what it isn’t.