What Would Jen Do?
If you’ve got a burning question or dilemma, you’ve come to the right place.
IT'S OUR BIRTHDAY BB
I LIKE OLDER WOMEN
A collection that's as bold as our convictions and as fierce as our laugh lines. We're not chasing after eternal youth; we're embracing the journey and flaunting the wisdom it brings.
STUCK WITH US
How do you celebrate 10 years in business? You throw yourself a party, obvs.
We’ve survived everything the world and the industry has thrown at us. Dude soup, a global pandemic, a pro snowboarder launching a brand called Whitespace during a national reckoning with race.
The list is long and it’s weird but we’re still here, older and bolder. And if you ask us, better.
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I Like Older Women Tour
Sign up for our newsletter to be the first to know about our I Like Older Women Tour, coming to a mountain or town near you in early 2024.
OWN AGING
Gray hairs? BB, those are strands of experience that shimmer like silver threads.
Wrinkles? Those are the footprints of laughs and tears, each telling a tale of a life well-lived.
Creaks in our back? Scars from shredding slopes and life's twists with grace and sometimes some screams.
SHOP TALK
Our Public Lands Are Not For Sale
Want to do something about it? Click on through.
No, She's Not A Spicy Race Car
Mercedes Pepper is the founder of Nation Botanics and she wants to help people who get outside get good-looking skin. We wanted to know why.
📖 ☀️ Summer Book Club
Do you like to read non-fiction books, do you fall asleep on page four, do you need space for gentle accountability, do you not want to get on a Zoom...