We're Here For This

One of the biggest reasons why we started Coalition Snow six years ago was to challenge the snowsports industry to think bigger and do better. To create an inclusive culture that embraces everyone who love to recreate in the mountains, not just cis-gendered straight white men. To amplify the voices of women in snowsports and beyond.

We recognize that our claim to support “women” has been heavily centered on cis-gendered, able-bodied white women. That needs to change.

We have made mistakes in the past. We know that we will continue to make mistakes. We know we have A LOT more work to do.

We believe that it is important to be transparent about where we are in terms of anti-racism, justice, equity, diversity, and inclusion (JEDI) as a company. This is a work in progress. Our scrappy team, made up of four part-time cis-gendered, able-bodied white women, is committed to being better and doing the work.

Sharing our next steps with you is part of our commitment. Here’s what we have the resources to do now, and as we are able to add to this list, we will communicate that with you:

✔️ Divest funds away from Facebook/Insta ads and toward Influencers, Ambassadors, & Athletes who are Black Women, Women of Color, Indigenous Women, LGBTQIA individuals, & persons with disabilities

✔️ Pay Black Women, Women Of Color, Indigenous Women, LGBTQIA individuals, & persons with disabilities as models in future photoshoots

✔️ Provide anti-racism and JEDI training for all staff and Ambassadors/Athletes

✔️ Require Ambassadors/Athletes to pledge to commit to taking anti-racism & JEDI action

✔️ Not include any brands, organizations, or influencers across the Coalition Snow & Sisu Magazine platforms (social media, emails, events, contests, etc.) unless they have taken action on JEDI & anti-racism

✔️ Use our voices and our platform to help educate people on JEDI & anti-racism issues so that we can be a part of taking the burden off of Black Women, Women of Color, Indigenous Women, LGBTQIA individuals, & persons with disabilities

✔️ Continue to confront our own white privilege and create space to be challenged to do better

✔️ Starting with Issue 8, not include any brands or organizations within the pages of Sisu Magazine unless they have taken action on JEDI & anti-racism

✔️Starting with Issue 8, create paid Guest Editor positions in Sisu Magazine for Black people, Women  Of Color, Indigenous Women, LGBTQIA, and persons with disabilities so that they can have power in determining content created by, for, and about these groups, by individuals who will be paid to contribute to Sisu Magazine

✔️Starting with Issue 8, vet all brands, writers, photographers, and artists who want to contribute to Sisu Magazine to ensure they have taken action on JEDI and anti-racism

✔️Use our voices and our platform to help educate people on JEDI and anti-racism issues so that we can be a part of taking the burden off of Black Women, Women of Color, Indigenous Women, LGBTQIA individuals, and persons with disabilities

This is our ongoing and ever-evolving commitment to you.

In solidarity,

Jen Gurecki, CEO