What Would Jen Do?
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Dependable, strong, and fun AF
Introducing our newest line of skis & snowboards
JOIN THE CULT
Bish, you deserve the very best equipment and a brand that sees you, hears you, and welcomes you. We're building a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery. And you're invited to join us.
We've got the receipts to prove it
Friends don't let friends talk to that rando in a ski shop. Let us help you find your next perfect pair of skis or snowboard.
Women-owned brands we're crushing on 🥰
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Who we're supporting this month
All proceeds benefit Gaza Sunbirds, a para-cycling team dedicating all its resources to providing community-led aid to Gaza
BTS, Rants, and Hot Takes
If you’ve got a burning question or dilemma, you’ve come to the right place.
Want to do something about it? Click on through.
Mercedes Pepper is the founder of Nation Botanics and she wants to help people who get outside get good-looking skin. We...
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On all 25/26 skis & snowboards
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Women Owned & Operated
Skis and snowboards designed with love in the Sierra Nevada and made with a proprietary blend of perimenopause and the tears of the manosphere.