The Outdoor Women's Market is Catching Up

Catering to the outdoorsy women is nothing new but the women's gear market is finally starting to cater to real women instead of stereotypical female qualities. Head over to Racked, where Jen A. Miller explores perceptions of women in the outdoors, the evolution of women's gear and the brands that are finally getting it right. (Spoiler Alert: Women know what women want in their gear.)