Not too long ago, a notification popped on Facebook inviting me to a group called "Wyadho: Sisterhood of Shred." Like the Pantsuit Nation of the local outdoor community, the group was full of rad women interested in getting together to ski and ride in the area.
The group was created by Coalition Snow, an all women's ski and snowboard company based out of Tahoe. The more I learned about Coalition, the more I've become excited to share the story of this company.
Jen Gurecki founded Coalition Snow alongside a team of other Lake Tahoe ladies who knew they couldn't waste any more time waiting for other companies to start making high performance, women-specific gear. They founded Coalition with the idea that nothing is more powerful than when bright, motivated, and badass women come together to build each other up.