Kula Cloth® was born during a trip to the Alpine Lakes Wilderness in Washington State, when Anastasia Allison discovered a giant pile of toilet paper behind a larch tree while enjoying a sunset over Robin Lakes. Upon returning home, she researched Leave No Trace options and discovered the concept of a pee cloth, eventually trying a small blue piece of microfiber that became a game changer for her. As a women's backpacking instructor for nearly 10 years, she started encouraging all of her students to use a pee cloth in the wilderness.
As a joke, Anastasia began photographing her blue microfiber pee cloth in spectacular wilderness settings, but while taking a dramatic photo on the Wind River High Route, she caught herself thinking, "I wish that looked cooler." This sparked the idea to design an intentional pee cloth - something she could feel proud to wear on her pack that felt like actual gear, not just an afterthought 'rag' or scrap of cloth. After nearly 3 years of obsessive research with zero textile industry experience, hundreds of hours of field testing with over 30 adventurous testers, she finalized the design and the Kula Cloth™ was born.