A SKI THAT MAKES EVERY DAY FEEL LIKE SPRING SKIING. WHY?

ICE SUCKS

Nothing ruins a day on the slopes like hitting a patch of masked ice. That's why our newest ski is designed to resist it.

INTRODUCING OUR ANTI-ICE SKI

PATENT PENDING NONATZI™ TECHNOLOGY

Our anti-ice ski has been in the works for years, but in the last year, it has became clear we couldn't delay rolling out our NoNatzi™ technology any longer.

What we've learned about ice is that it comes for you when you least expect it. That's why to stay safe out there, you need a ski designed to resist ice's authoritative takeover.

HOW TO COMBAT ICE

Help Each Other

Warn other people who don't see ice coming.

Know Your Rights

Download this card and share it with friends.

Resist

Follow these steps to build a culture of resistance.

WHAT'S BEHIND OUR NONATZI™ TECHNOLOGY

We love winter, but hate ICE

That’s why we set out to design a ski that would make every day feel like a glorious spring day. Our anti-ice ski has been years in the making, made possible through a complex interplay of materials science and structural engineering. 

First, our edges undergo CNC precision grinding to establish bevel angles that cut through ice’s intimidation. For enhanced ice penetration, cutting-edge designs implement elements that encourage the skier to question the very existence and necessity of ice. Ultimately, what we found during years of R&D is that the efficacy of edge grip on ice is primarily contingent upon the strength of the skier–will they refuse ice’s grip or will they comply? 

Ice does not make us safer, but we’ve accepted it as normal and necessary. But ice’s ability to ruin people’s lives–regardless of whether or not you have a season pass or a day lift ticket–should worry all of us, regardless of our skiing status. We’ve seen this season that if you offend the King of the Mountain, ice will come for you. And that's why we must resist it.

First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me. ~ Martin Niemöller
First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me. ~ Martin Niemöller
First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me. ~ Martin Niemöller
First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me. ~ Martin Niemöller
First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me. ~ Martin Niemöller
First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me. ~ Martin Niemöller

For the Love of Skiing & Our Rights

Proceeds benefit United We Dream

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