Welcoming The Mirnavator

We kicked off Black History Month with a pretty big announcement: Mirna Valerio has joined the Coalition Snow team. For those of you who are new to the Mirna fan club, she is a runner, a speaker, an author, an all-around bad ass, and now a skier. ⁠

Why Mirna? Because she is an amazing human being who shares our values. She's kind and funny and smart. She unapologetically shows up in this world as herself. And she's making the outdoors a more inclusive space. 

You can't be what you can't see, and that's why it's important to have people like Mirna represent a new face of snowsports. Who cares that she doesn't huck herself off of cliffs or jump out of helicopters? We're just as excited to follow her journey as she learns how to ski. 

There's so much talk about the need for diversity, equity, and inclusivity in snowsports (and beyond), but it will continue to elude us if we maintain the same narrative about who skis, what skiers look like, and who is welcome in this sport. 

You can help us welcome Mirna to the team and to skiing here, and we hope that you'll join us in following along in her adventures. And check out our interview with Mirna on our podcast Juicy Bits on Spotify or wherever you love to listen to podcasts.