It might be all because of the bunions.
After getting a degree in psychology and working in front office and sales for luxury hotels for four years, Hong Kong born and NYC based illustrator Justine Yeung realized that wearing a suit and heels (they were killer for her bunions) was not the right fit. So she did what any young person facing an existential crisis about working in corporate America would do: She dove into the craft beer world and landed a job at her local microbrewery, where she had the best job title on a business card: “Beer Lady.”
It was during her time bartending and organizing events at Rockaway Brewing that she discovered the joy of designing flyers and other fun graphics. This inspired her to study graphic design at the Shillington School, which led to working at an agency called SET Creative, and ultimately to where she is now: a full-time freelancer.
Justine finds inspiration in nature, whether it’s a stroll in the neighborhood or embarking on an outdoor adventure. When we were looking for a refresh on our Shred The Patriarchy graphic, we turned to Justine because of her connection to the outdoors paired with her whimsical and joyful illustration style.
The artist Justine Yeung modeling her latest design: Shred the Patriarchy, available in both a skier and snowboarder.
Justine had this to say about the inspiration behind her Shred the Patriarchy illustration.
I feel that we can get stuck in a mindset of "we should" -- we should dress like this, or things should be a certain way (because they always have! or something silly like that). When I drew these Shred the Patriarchy graphics, I wanted to show badass babes letting their hair down, wearing whatever they want*, being whomever they want, and literally carving their way through the "established" patriarchy.
What’s in store next for Justine? She hasn’t landed on exactly what the future holds, but says “I am interested in learning how to live as a better world citizen and ways to sustain and improve our environment. As I get older, I realize more and more how very little I know.”
You and us both babe, you and us both.
You can shop our collection of Shred the Patriarchy tees and stickers with Justine's graphics here and give her a follow on Instagram here.
*A polka dotted onesie ski suit is something I've always wanted, but it wouldn't work because I have to go to the bathroom too much. Why are onesies always front-zip only?!