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How the Coalition x Kula Cloth Gaiters Came to Be

How the Coalition x Kula Cloth Gaiters Came to Be

I've never shared this before (and I've never told her... but she will find out when she reads this!): I was super nervous the first time that I met Jen Gurecki, the founder of Coalition Snow. First and foremost, Jen is a complete badass—she's the ONLY woman founder of a Ski and Snowboard Company...in an industry of ski companies that are run entirely by the 'bros' of the outdoor world. Jen is slightly unhinged (in a good way)... she's not afraid to speak her mind... and she's a powerhouse of ideas, energy and passion.

Many years ago, we launched our very first collab Kula with Coalition Snow—the infamous 'Resisting Bitch Face Kula'. Jen even volunteered to teach a class for The Kula Academy, where we all (legit) practiced our Resisting Bitchfaces (note: the class was actually amazing and super empowering and meaningful!).

Here's the thing that I've learned about Jen: underneath all of her fiery resistance is the heart of a woman who cares about other humans so much that she likely feels more heartache than your average person. I have never seen anybody work so tirelessly as an advocate for women and all humans. Jen is also the founder of a small non-profit called Zawadisha, which helps to furnish women in Kenya with items like rainwater tanks, clean cookstoves, and solar lamps through a lending model rooted in local communities.

When Jen approached me about doing a Rapunzel Collab with Coalition Snow, I  freaked out with excitement (in a good way). As the inventor of the Rapunzel Gaiter, and as a human with mile-long braids, I know firsthand that it has been a life changing product for me... and it gives me so much joy to be able to share this product with such a fun community of skiers and snowboarders.

I'm so proud to be collaborating with another woman-owned brand at the start of 2025. It can be easy to sink into a feeling of hopelessness and dismay when we try to grasp some of the things that happen on our (very) confusing planet—but this is a MICRO-CHANCE to create something good. It's a micro-chance to create something beautiful and inspiring and to celebrate women and to have fun with simply being who we are— braids, or no braids. 

If you are one of the lucky ones to snag a Coalition Snow Gaiter, I hope that you know that this little piece of gear represents a lot more than just a cozy, itch-free bundle of wonderfulness. It's a representation of several years of friendship and support and a tiny symbol of two women who are trying their best in a world that sometimes feels like it's trying to push them back down.

So, from the bottom of OUR hearts, THANK YOU for supporting this project. I can't wait to see where your braids take you this year.

~ Anastasia Allison, Founder of Kula Cloth