The outdoor industry is experiencing the beginning of a revolution in how we think about women's specific gear. WIRED takes a look at the history of women's gear from REI Senior VP Susan Viscon's quest to create better fitting gear for women after buying a unisex Gore-Tex garbage bag Jacket and Kim Reichhelm calling K2's first women's ski a joke to today where women are taking matters into their own hands and designing the gear they want and need.
The evolution of "Shrink and Pink" | WIRED
