This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Winter is calling: New skis & snowboards are live!

😎 What they say about us is true. Read the Reviews Here 😎

Congratulations! Your order qualifies for free shipping Spend $75 more for Free Shipping

The evolution of "Shrink and Pink" | WIRED

The evolution of "Shrink and Pink" | WIRED

The outdoor industry is experiencing the beginning of a revolution in how we think about women's specific gear. WIRED takes a look at the history of women's gear from REI Senior VP Susan Viscon's quest to create better fitting gear for women after buying a unisex Gore-Tex garbage bag Jacket and Kim Reichhelm calling K2's first women's ski a joke to today where women are taking matters into their own hands and designing the gear they want and need. 

Check out where the future of women's gear is headed here.