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Coalition Snow Has Built A Brand For Women | Forbes

Coalition Snow Has Built A Brand For Women | Forbes

It's a pretty exciting day when Forbes Magazine wants to hear what you have to say. Check out this interview with Coalition Snow CEO, Jen Gurecki.

On a backcountry skiing trip a few years ago, Jen Gurecki and some friends were talking about the lack of skis and snowboards on the market for women like them—avid and experienced skiers. One of the women mused that it would be great if someone with business acumen started a company to fill that gap. “I realized I had that acumen, and I could do this,” says Gurecki.

Though Gurecki jokes that might have been ‘the most naïve moment’ of her life, she and her co-founders have been steadily building Coalition Snow since it launched in 2013. The Lake Tahoe company designs and manufactures skis and snowboards for women who are way beyond the bunny hill. And now, with a Kickstarter campaign currently running, it plans to launch a YOUth line for young shredders.

Check out the full article on Forbes.com