IT'S OUR BIRTHDAY BB
A collection that's as bold as our convictions and as fierce as our laugh lines. We're not chasing after eternal youth; we're embracing the journey and flaunting the wisdom it brings.
How do you celebrate 10 years in business? You throw yourself a party, obvs.
We’ve survived everything the world and the industry has thrown at us. Dude soup, a global pandemic, a pro snowboarder launching a brand called Whitespace during a national reckoning with race.
The list is long and it’s weird but we’re still here, older and bolder. And if you ask us, better.
Get on the list
Sign up for our newsletter to be the first to know about our I Like Older Women Tour, coming to a mountain or town near you in early 2024.
Gray hairs? BB, those are strands of experience that shimmer like silver threads.
Wrinkles? Those are the footprints of laughs and tears, each telling a tale of a life well-lived.
Creaks in our back? Scars from shredding slopes and life's twists with grace and sometimes some screams.
Skiing and snowboarding mean so much to so many people, and every relationship is different. We asked our Athlete & Ambassador Team to share what Coalition and the Community Care Sale means...
It’s time for a PSA about what the Community Care Sale is and what it isn’t.
It's risky to try to win April Fools, but we throw our name in the hat every year.
We realize that as the brand known for some of the best topsheet artwork in the entire industry, it might seem odd that we’d sound the alarms about buying skis...
