On International Women's Day, Ski Magazine paid homage to six women who have made a lasting impact on skiing and we're so proud to see our CEO Jen Gurecki among these bad ass women!
Head over to Ski Magazine to learn more about ladies paving the road for the future skiing.
Coalition Snow, a ski company started by women, for women was founded by CEO Jen Gurecki, alongside other forward-thinking women from Lake Tahoe, California. Sick of the “shrink it and pink it” attitude towards women's ski equipment, Gureki sought to do something about it. Coalition Snow sells skis, snowboards and apparel designed and built specifically, and exclusively, for women. Today, in honor of International Women’s Day, Coalition Snow launched a Kickstarter campaign to fund its first YOUth line of skis and snowboards, paving the way for future generations of young female rippers.