CNN recently took at look at the evolution of women's skis starting with the first women's specific ski launched in the 1980s through the first all women's ski and board company of today (spoiler alert, it's us!).
"For a long time, women's skis suffered from a phenomenon known as "pink it and shrink it": take a men's model, make it shorter (and softer) and give it a pastel topsheet," says writer Elisabeth Vincentelli in the article. She notes that the woman's ski market is the fastest growing demographic in the ski industry but that the gear marketed towards women is often geared towards being soft and easy to initate a turn.
"An expert woman could purchase a men's ski, but wouldn't you want to have more options? You can also choose to support businesses that are overtly pro-women. All of that aside, we make f----ng good skis!" said Coalition Snow CEO Jen Gurecki (Just dropping F-Bombs on CNN, no big deal).