All-female snow brand looks to build boards and skis specifically for young girls | GrindTV
Coalition Snow, the world’s first ski and snowboard brand founded by — and designed specifically for — women, is looking to help influence the next generation of female rippers by creating a line of high performance skis and snowboards for youth girls:
Announced via a Kickstarter campaign that launched on March 7, Coalition’s new youth line — Coalition YOUth — is looking to help empower young mountain girls by equipping them with the amazing gear.
Using the tagline #TheFutureisFemale, Coalition’s move to the youth market follows a simple premise: If young female skiers and snowboarders are given great gear designed to allow them to succeed on the mountain, that will ultimately translate to confidence off of the hill, as well.
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