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Erika Norcross is a wedding coordinator by day and snowboard event coordinator also...by day. Originally from the East Coast, Erika grew up spending her winters in Maine riding at Sugarloaf and Saddleback with only a handful of other girl snowboarders. A few years ago she made the move out to Colorado, where she has become part of the forefront of helping grow the front range community of women shredders in Colorado.Continue reading
If you see a girl with blonde locks ripping down the mountain at Sun Valley, it’s most likely local shredder who goes by the name Lolo. She’s often found getting first tracks on a powder day or on the last chair for the park line - though any day on the mountain is a perfect day. For the past two years, Lolo has been on the park crew at Sun Valley and working with media team Elevated Locals. Despite some injuries she nonchalantly shrugs off, her stoke for skiing is real and only growing. This upcoming season, catch her competing at the qualifiers for the Freeride World Tour.Continue reading
Ever wonder what would happen when you combine a snowboarder, mountain biker, yoga instructor and environmental engineer? Meet Coral Rose Taylor: The lady who can do it all. Originally raised outside of Reno, Coral has lived full-time in Truckee for seventeen years soaking up everything the mountains have to offer.
“I feel like I have to distract myself with so many activities because farming takes up your entire life,” Amber DiBello told me while managing to take this interview and walk her two dogs at the same time. She’s not exaggerating.
To paraphrase: Once upon a time Amber created an entire sustainable off-the-grid farm in her home state of Pennsylvania and, on the side, designed inexpensive logos for small-town farms to brand themselves with. Tesla took notice of the unique farm and offered her a job as a chemical engineer in Reno, Nevada. Since moving out there two years ago, she’s managed to stay just as busy as she did while on the farm by running multiple businesses.
On top of working a nine-to-five, she created Grow Wild Oils, then created an online apparel business Grow Wild NCO (which donates 15% of profits to Keep Tahoe Blue) and manages to snowboard or ski on the weekends all while being a dog-mom.Continue reading
With parents that based their lives around skiing, climbing and hiking it seems only fitting that their only daughter would become an avid outdoor adventurer and trip leader, helping plan women’s events across her area. Alexandra Lev, who currently resides in the Pacific Northwest, is slowly creating an impressive mountaineering resume of her own and bringing up the women around her to tick off the same objectives.Continue reading